brand-guidelines

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

• •Dark: #141413 - Primary text and dark backgrounds
• •Light: #faf9f5 - Light backgrounds and text on dark
• •Mid Gray: #b0aea5 - Secondary elements
• •Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

• •Orange: #d97757 - Primary accent
• •Blue: #6a9bcc - Secondary accent
• •Green: #788c5d - Tertiary accent

Typography

• •Headings: Poppins (with Arial fallback)
• •Body Text: Lora (with Georgia fallback)
• •Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

• •Applies Poppins font to headings (24pt and larger)
• •Applies Lora font to body text
• •Automatically falls back to Arial/Georgia if custom fonts unavailable
• •Preserves readability across all systems

Text Styling

• •Headings (24pt+): Poppins font
• •Body text: Lora font
• •Smart color selection based on background
• •Preserves text hierarchy and formatting

Shape and Accent Colors

• •Non-text shapes use accent colors
• •Cycles through orange, blue, and green accents
• •Maintains visual interest while staying on-brand

Technical Details

Font Management

• •Uses system-installed Poppins and Lora fonts when available
• •Provides automatic fallback to Arial (headings) and Georgia (body)
• •No font installation required - works with existing system fonts
• •For best results, pre-install Poppins and Lora fonts in your environment

Color Application

• •Uses RGB color values for precise brand matching
• •Applied via python-pptx's RGBColor class
• •Maintains color fidelity across different systems