cogni-trends

Open-source plugins for consulting, sales, and marketing on Claude Code. 13 AGPL-3.0 plugins that automate the research-heavy, methodology-driven work behind B2B deliverables — trend scouting, portfolio positioning, sales pitches, content creation, visual production, website generation, knowledge management, and source verification.

Each plugin implements an established framework (Corporate Visions, Double Diamond, TIPS, IS/DOES/MEANS) rather than general-purpose text generation. Outputs include inline citations, structured data models, and quality gates. Every deliverable follows a reproducible methodology you can inspect and override.

European-first, multi-market & multilingual. insight-wave is built for European B2B, not DACH alone. Research, trend scouting, and portfolio positioning run bilingually (local language + English) against curated regional authority sources across a built-out European set — DACH/DE, FR, IT, ES, NL, PL — plus UK and US, with 16+ output languages in native UTF-8. A broader set of registered regions (single-country, composite EU/Nordics, and global) is taxonomy-ready for expansion. See [Supported markets & languages](cogni-workspace/README.md#supported-markets--languages) for the full registry and the built-out-vs-registered distinction.

!insight-wave architecture Plugin ecosystem architecture — edit source: `assets/architecture.excalidraw`

What the plugins do

13 plugins organized around nine capability areas. Each area handles a distinct part of the consulting-to-delivery workflow; plugins within an area share data formats and can be used independently or together.

Knowledge Management

cogni-knowledge is the wiki-first research orchestrator — it binds its own vendored wiki knowledge base to any number of research projects so findings compound across runs instead of dying in chat history. Its zero-network inverted pipeline (plan → curate → fetch → ingest → compose → verify → finalize) deposits verified syntheses straight into the wiki, where future questions read them as prior framing. 12 skills.

"Set up a knowledge base on the EU AI Act and deposit my first research synthesis"

→ Plugin guide

Consulting Orchestration

cogni-consult manages consulting engagements where action fields are the work-breakdown-structure containers for every deliverable. Scoping derives 3-6 action fields from one SMART key question; each deliverable runs its own design-thinking loop (empathize→define→ideate→prototype→test), acting stakeholder personas challenge the work in their own voice, and one cogni-knowledge base per engagement compounds research across all deliverables. 6 skills.

"I need to evaluate strategic options for expanding our cloud services portfolio in the DACH mid-market"

→ Plugin guide · Consulting Engagement workflow

Trend Intelligence

cogni-trends scouts industry trends across four TIPS dimensions with bilingual DE/EN web research, producing 60 scored trend candidates per run using multi-framework analysis (TIPS, Ansoff, Rogers, CRAAP). The value-modeler consolidates candidates into 3-7 investment themes with solution blueprints. Reusable industry catalogs accumulate knowledge across engagements. European-first with curated institutional sources per market — German-rooted (VDMA, BITKOM, Fraunhofer) and extending across FR/IT/ES/NL/PL plus UK/US. 6 skills and 9 agents.

"Scout trends for the automotive industry, then model investment themes from the results"

→ Plugin guide · Trends to Solutions workflow

Portfolio Messaging

cogni-portfolio structures products, features, and target markets into market-specific value propositions using IS/DOES/MEANS messaging. 19 skills handle the full positioning lifecycle — from TAM/SAM/SOM market sizing and competitive analysis through three-layer quality assessment to export-ready proposals and workbooks. Eight industry taxonomies (ICT, SaaS, FinTech, HealthTech, MarTech, Industrial Tech, Professional Services, Open Source) classify your portfolio automatically. 19 skills and 20 agents.

"Set up a portfolio for our cloud monitoring product targeting mid-market SaaS companies in DACH"

→ Plugin guide · Portfolio to Pitch workflow

Content Production

cogni-marketing bridges portfolio propositions and trend themes into channel-ready content across 16 formats — blogs, LinkedIn articles, whitepapers, battle cards, email nurtures, video scripts, and more. A 3D content matrix (market x GTM path x content type) tracks coverage gaps. cogni-copywriting polishes any document for executive readability using 7 messaging frameworks (BLUF, Pyramid, SCQA, STAR, PSB, FAB, Inverted Pyramid) and runs 5 parallel stakeholder personas to catch blind spots. cogni-narrative transforms structured content into executive narratives using 10 story arc frameworks with quality scoring (0-100, A-F grades). Together: 18 skills and 8 agents.

"Generate thought leadership content for the AI automation theme across LinkedIn and blog formats"

→ Plugin guide: cogni-marketing · Content Pipeline workflow

Sales Pitches

cogni-sales generates account-specific pitches using the Corporate Visions Why Change methodology — four research phases (Why Change, Why Now, Why You, Why Pay) each backed by a dedicated web research agent. Outputs a sales-presentation.md and sales-proposal.md with sequential citations. Works in two modes: customer mode for named accounts with company-specific research, or segment mode for reusable market-vertical pitches. 1 skill and 4 agents.

"Create a Why Change pitch for Siemens Manufacturing based on our managed services portfolio"

→ Plugin guide · Portfolio to Pitch workflow

Visual Production

cogni-visual transforms narratives into visual formats: slide decks (11 layout types), scrollable web narratives, printed poster storyboards, and single-page infographics. Skills generate structured briefs; agents render them into .pptx, .excalidraw, .pen, or .html files. All visuals inherit brand identity from your workspace theme.

"Create a slide deck from the sales presentation, then enrich the trend report with charts and diagrams"

→ Plugin guide

Website Generation

cogni-website assembles multi-page customer websites from portfolio, marketing, trend, and research content produced by other plugins — outputting a deployable static site with shared navigation, theming, and responsive HTML. Service pages update in minutes as your portfolio model changes, staying consistent with your messaging and SEO-optimized. 6 skills and 3 agents.

"Build a customer website from our portfolio and marketing content with a Pencil-rendered hero"

→ Plugin guide · Portfolio to Website workflow

Platform & Quality

cogni-workspace manages the shared foundation — environment variables, MCP server installation, theme management, plugin discovery, and workspace health. Runs dependency checks, discovers installed plugins, and generates shared settings. Includes Obsidian vault integration for browsable knowledge management. 5 skills.

"Initialize my insight-wave workspace and check plugin health"

→ Plugin guide · Getting started

cogni-claims verifies whether sourced claims match what their cited sources actually say — catching misquotations, unsupported conclusions, selective omissions, and stale data. Other plugins register claims during generation; cogni-claims fetches each source and flags deviations for your review. 2 skills and 2 agents.

"Verify all claims in the trend report against their cited sources"

→ Plugin guide

cogni-help provides a 12-course interactive curriculum, 6 cross-plugin workflow templates, and troubleshooting diagnostics. Routes tasks to the right plugin, chains multi-plugin workflows, and generates cheatsheets for any plugin. 7 skills and 1 agent.

"Which plugin should I use to verify claims in my research report?"

→ Plugin guide

Beyond the open-source plugins, cogni-works offers consulting services — plugin engineering for domain-specific workflows, managed deployment, and a partner certification program — through cogni-work.ai. Whether you run a consulting practice, a sales organization, or a marketing team, the site shows how these capabilities translate into managed workflows and onboarding for your team.

Who this is for

Consulting Firms

You compete on methodology depth, not headcount — but quality assurance depends on individual partners, and every pitch costs days of senior capacity.

• •Account-specific pitches in 90 minutes — cogni-sales generates Corporate Visions Why Change pitches with web-researched evidence per customer → Portfolio to Pitch
• •Verified research that compounds — cogni-knowledge runs a zero-network inverted pipeline to produce syntheses sourced from curated regional authorities with citation-consistent verification, deposited into a wiki that future runs read first
• •60 scored trend candidates per scouting run — cogni-trends identifies industry trends across four TIPS dimensions with bilingual DE/EN research → Trends to Solutions
• •Engagements run as action-field WBS — cogni-consult orchestrates consulting engagements with per-deliverable design thinking and acting persona challenges → Consulting Engagement
• •Consistent portfolio messaging — cogni-portfolio structures IS/DOES/MEANS propositions across Feature x Market pairs with three-layer quality assessment
• •Service pages that track your portfolio — cogni-website generates responsive websites from your portfolio model, updated in minutes as offerings evolve

Start here: cogni-sales, cogni-knowledge, cogni-portfolio

For consulting on applying these workflows in client engagements, or to certify your team as practitioners: cogni-work.ai

Sales Organizations

Your reps spend 2-3 days per opportunity on research and deck creation. The standard presentation stops working after the third customer — but account-specific pitches require senior capacity tied up in large deals.

• •Methodology-disciplined pitches — cogni-sales follows the full Corporate Visions arc (Why Change → Why Now → Why You → Why Pay) with web-researched evidence per phase
• •Verified account briefings — cogni-knowledge delivers market data — bound to your target market and bilingually sourced — you can stand behind in front of a customer, with every claim citation-checked
• •Consistent messaging from one foundation — cogni-portfolio produces buyer-role-specific value propositions for each opportunity
• •Proposals and one-pagers without the marketing queue — cogni-marketing generates sales enablement content (battle cards, demo scripts, objection handlers) from portfolio data
• •Always-current solution pages — cogni-website publishes product and solution pages directly from the portfolio model, conversion-optimized and consistent with your messaging

Start here: cogni-sales, cogni-portfolio, cogni-knowledge

For CRM integration and managed deployment of sales workflows: cogni-work.ai

Marketing Teams

Your pipeline needs more content, but the budget doesn't cover additional headcount. Meanwhile, every format is written from scratch and brand voice varies by channel.

• •16 content formats from one narrative — cogni-marketing generates blog, LinkedIn, newsletter, and whitepaper from a single source in consistent brand voice → Content Pipeline
• •Source-verified thought leadership — cogni-knowledge produces market data sourced from curated regional authorities with citation-consistent verification — no invented statistics
• •Consistent messaging foundation — cogni-portfolio translates your positioning into market-specific value propositions across all channels
• •Trend-driven content relevance — cogni-trends identifies industry trends for thought leadership content, structured by TIPS dimensions → Trends to Solutions
• •Website pages from your content engine — cogni-website assembles SEO-optimized service pages from portfolio and marketing outputs, keeping your web presence in sync with your content calendar

Start here: cogni-marketing, cogni-portfolio, cogni-knowledge

For CMS integration and managed content operations: cogni-work.ai

Install

Install insight-wave via Claude Code desktop — about 15 minutes from zero, in this order:

1. Install Claude Code — Claude Code desktop guide — macOS, Windows, authentication, troubleshooting. Skip if you already have it.
2. Configure for your environment (optional, enterprise only) — Deployment Guide — GDPR, SSO, managed settings, MDM / Group Policy. Skip unless your firm mandates managed Claude Code settings before install.
3. Install insight-wave and render your first infographic — From Install to Infographic — adds the marketplace, installs plugins, runs /install-mcp, renders your first infographic. This is the capstone step where you go from installed to producing.

Security & compliance

For regulated environments — GDPR, SSO, managed settings, MDM / Group Policy, egress controls, audit logging — the Deployment Guide covers the enterprise-grade configuration options and trust-boundary decisions. Individual-install users can skip this; it matters only when your firm mandates managed Claude Code settings before install. The guide is derived from cogni-docs/references/deploy-data.json and refreshed whenever the underlying Anthropic / Claude Code posture changes.

MCP servers at a glance

Some plugins extend their capabilities through external MCP servers. Plugins declare their MCP dependencies in .mcp.json files — Desktop/Cowork auto-discovers and starts required servers on install.

Plugins that don't use MCP servers work without them — only install what you need.

Learn more

• •MCP overview — what Model Context Protocol is and how it works
• •MCP course — hands-on introduction to building and using MCP servers
• •Build an MCP server — official MCP development docs

How it works

insight-wave runs on Claude Code, Anthropic's agentic coding tool. Plugins are installed from this marketplace and loaded on demand — skills, agents, and slash commands activate when relevant to your task.

The workplace combines Claude Code with Obsidian for persistent, browsable knowledge management. Everything runs on your laptop — no cloud infrastructure required, GDPR-compliant by design.

insight-wave/
├── .claude-plugin/
│   └── marketplace.json                    # Marketplace manifest (13 plugins)
├── docs/                                   # User documentation
│   ├── getting-started.md                  # Forwarder → workflows/install-to-infographic.md
│   ├── ecosystem-overview.md               # Plugin landscape and data flow
│   ├── plugin-guide/                       # Per-plugin deep dives (13 guides)
│   ├── workflows/                          # Cross-plugin pipeline guides (8 workflows)
│   ├── architecture/                       # Design philosophy, plugin anatomy, ER diagram
│   └── contributing/                       # Plugin development guide
├── cogni-claims/                           # Claim verification
├── cogni-consult/                          # Action-fields-WBS consulting orchestrator
├── cogni-copywriting/                      # Copywriting toolkit
├── cogni-help/                             # Help hub: courses, guide, workflows, troubleshoot
├── cogni-knowledge/                        # Wiki-first research orchestrator
├── cogni-marketing/                        # B2B marketing content engine
├── cogni-narrative/                        # Story arc narrative transformation
├── cogni-portfolio/                        # Portfolio messaging & planning
├── cogni-sales/                            # B2B sales pitch generation
├── cogni-trends/                           # Trend scouting & reporting
├── cogni-visual/                           # Visual deliverables
├── cogni-website/                          # Multi-page customer websites
├── cogni-workspace/                        # Workspace orchestrator
├── cogni-portfolio-evals/                  # Eval harness (not a marketplace plugin)
├── CLA.md                                  # Contributor License Agreement
├── CODE_OF_CONDUCT.md                      # Contributor Covenant v2.1
├── CONTRIBUTING.md                         # Contribution guide & CLA info
├── LICENSE                                 # AGPL-3.0-only
├── MARKETPLACE_TERMS.md                    # Third-party plugin terms
├── SECURITY.md                             # Vulnerability disclosure policy
├── community-plugin-contributing-template.md
└── README.md

Plugins follow the Claude Code plugin standard. No external dependencies — everything runs inside your Claude Code session.

Plugins at a glance

99 skills, 76 agents across the 13 active plugins.

See Cross-Plugin Data Flow for how data flows between plugins, or browse the full documentation.

Querying the wiki

A vendor-curated reference wiki ships at `wiki/` with grounded, citable answers about the ecosystem — plugins, skills, agents, architecture, conventions, workflows, and cross-cutting concepts. Built on the Karpathy-style wiki engine (now vendored into `cogni-knowledge`): every answer cites specific wiki pages, never draws from model memory, and links back to the canonical source on GitHub.

From a marketplace install: the wiki ships bundled inside cogni-workspace. Once cogni-workspace is installed, ask via the wrapper skill:

/cogni-workspace:ask "How does claims propagation work?"

Plugin updates refresh the bundled wiki automatically — no separate update step needed. Users who want their own personal, mutable knowledge base should run cogni-knowledge:knowledge-setup to create one of their own.

Contributing

We welcome contributions. See CONTRIBUTING.md for workflow, CLA requirements, and marketplace plugin guidelines. By participating you agree to abide by our Code of Conduct.

To build your own plugin, start from the community plugin template and the plugin development guide.

Contributions range from bug fixes and documentation improvements to new plugins and taxonomy templates. Open an issue to discuss your plugin idea before starting development — we'll help you find the right architecture fit.

All plugins are developed directly in this monorepo. To report issues or suggest improvements, open an issue on insight-wave.

Professional services

Build your own plugins using the community template and the Claude Code plugin standard.

cogni-works offers plugin engineering for domain-specific workflows, managed deployment with team onboarding, and a partner certification program for firms building practices on the platform. These services complement the open-source plugins with implementation expertise, ongoing maintenance, and formal qualification paths.

cogni-work.ai

License

All plugins are licensed under AGPL-3.0-only. See LICENSE for details.

Built by cogni-work — open-source plugins for Claude Code.