What are Claude Code Skills?

Claude Code Skills are reusable prompt templates stored as markdown files in your project's .claude/skills/ directory. They let you codify best practices and common workflows into slash commands that Claude follows consistently.

How do I create a Claude Code Skill?

Create a markdown file in .claude/skills/ with instructions for Claude. The filename becomes the command name — for example, .claude/skills/code-review.md can be invoked with /code-review during a Claude Code session.

Can I share skills with my team?

Yes. Skills stored in .claude/skills/ can be committed to version control so every team member has access to the same standardized workflows. You can also organize skills into subdirectories by category.

What is the difference between project and global skills?

Project skills (.claude/skills/) are specific to the current project and are committed to git. Global skills (~/.claude/skills/) are personal skills available across all your projects.

copywriting

New

Community RegistryMarketingby GTM Agents

Message architecture, conversion copy, and brand voice governance

Install & Usage

Create the skills directory

mkdir -p .claude/skills

Download the skill file

mkdir -p .claude/skills && curl -o .claude/skills/copywriting.md https://raw.githubusercontent.com/gtmagents/gtm-agents/main/SKILL.md

Invoke in Claude Code

/copywriting

View source on GitHub

copywritingmessagingcreative

Frequently Asked Questions

What is copywriting?

Message architecture, conversion copy, and brand voice governance

How to install copywriting?

To install copywriting, create the .claude/skills directory in your project, then run the curl command to download the skill file. Once installed, invoke it in Claude Code with /copywriting.

What is copywriting best for?

copywriting is a community categorized under Marketing. It is designed for: copywriting, messaging, creative. Created by GTM Agents.