What are Claude Code Skills?

Claude Code Skills are reusable prompt templates stored as markdown files in your project's .claude/skills/ directory. They let you codify best practices and common workflows into slash commands that Claude follows consistently.

How do I create a Claude Code Skill?

Create a markdown file in .claude/skills/ with instructions for Claude. The filename becomes the command name — for example, .claude/skills/code-review.md can be invoked with /code-review during a Claude Code session.

Can I share skills with my team?

Yes. Skills stored in .claude/skills/ can be committed to version control so every team member has access to the same standardized workflows. You can also organize skills into subdirectories by category.

What is the difference between project and global skills?

Project skills (.claude/skills/) are specific to the current project and are committed to git. Global skills (~/.claude/skills/) are personal skills available across all your projects.

planning-marketing-initiatives

New

8Community RegistryGeneralby Daniel Mendes

Builds a data-driven, adaptive marketing campaign blueprint tailored to specific business goals. Use when creating a comprehensive marketing strategy for a product, service, or business objective.

Community PluginView Source

Overview

84 marketing skills para Claude Code e Claude Cowork - copywriting, funnels, email, SEO e mais.

Instalação

Claude Code (CLI)

bash

# Adicionar o marketplace
claude plugins marketplace add https://github.com/dmend3z/tribo-skills

# Instalar todos os plugins
claude plugins install *@tribo-skills

# Ou instalar plugins específicos
claude plugins install copywriting@tribo-skills
claude plugins install sales-funnels@tribo-skills
claude plugins install email-marketing@tribo-skills

Claude Desktop (Cowork)

Abra o Claude Desktop e inicie uma sessão Cowork com seu projeto

Adicione o marketplace criando/editando o arquivo ~/.claude/settings.json:

``json { "permissions": { "allow": [], "deny": [] }, "marketplaces": [ "https://github.com/dmend3z/tribo-skills" ] } ``

Reinicie o Claude Desktop para carregar o marketplace

Use os skills digitando / no chat para ver a lista ou invoque diretamente:

`` /copywriting /sales-funnels /email-marketing ``

Instalação Local (para desenvolvimento)

bash

# Clone o repositório
git clone https://github.com/dmend3z/tribo-skills.git

# Claude Code
claude plugins marketplace add ./tribo-skills
claude plugins install *@tribo-skills

Para Claude Desktop, adicione o caminho local no ~/.claude/settings.json:

json

{
  "marketplaces": [
    "/caminho/completo/para/tribo-skills"
  ]
}

Como Usar

Após a instalação, invoque os skills com /nome-do-skill:

code

/copywriting              → Frameworks de copywriting direto ao ponto
/sales-funnels            → Criar funis de vendas completos
/email-marketing          → Sequências de email persuasivas
/webinar-script-writing   → Scripts para webinars de alta conversão

No Claude Desktop (Cowork), digite / no chat para ver todos os skills disponíveis.

Available Skills

Category	Skill	Description
Copywriting	copywriting	Direct response copywriting frameworks from Todd Brown, Gary Halbert, Eugene Schwartz
long-form-sales-letter	Long-form sales letter writing
vsl-script-writing	Video Sales Letter script creation
advertorial-writing	Native advertising and advertorial creation
high-ticket-sales-scripting	High-ticket sales scripts
upsell-downsell-scripting	Upsell and downsell scripts
writing-conversion-narratives	Conversion-focused storytelling
Email Marketing	email-marketing	Andre Chaperon's Soap Opera Sequences and Frank Kern's methodology
behavioral-email-sequencing	Behavior-triggered email automation
designing-email-journeys	Customer email journey design
perfecting-email-headlines	Email subject line optimization
story-driven-email-campaigns	Narrative email campaigns
Sales Funnels	sales-funnels	Russell Brunson's ClickFunnels methodology
challenge-funnel-creation	Challenge funnel design
tripwire-funnel-optimization	Tripwire funnel optimization
offer-stack-creation	Irresistible offer stacking
constructing-landing-pages	Landing page creation
Content & SEO	content-marketing	Content marketing strategy
search-engine-optimization-seo	SEO best practices
search-engine-marketing-sem	Paid search marketing
orchestrating-search-visibility	Search visibility optimization
organic-search-features	Featured snippets and rich results
decoding-search-behavior	Search intent analysis
Social Media	social-media-advertising	Paid social campaigns
social-media-organic	Organic social strategy
composing-linkedin-stories	LinkedIn content creation
measuring-social-performance	Social media analytics
influencer-marketing-paid	Influencer partnerships
Affiliate Marketing	affiliate-marketing	Affiliate program management
affiliate-leaderboards	Gamification for affiliates
affiliate-motivation-and-training	Affiliate training systems
affiliate-onboarding	Affiliate recruitment
Launch & Events	product-launch-marketing	Product launch strategies
launch-sequencing	Launch sequence orchestration
webinar-script-writing	Webinar presentation scripts
webinars-virtual-events	Virtual event planning
Advertising	direct-response-advertising	Direct response ad creation
paid-media-creative-skills	Ad creative development
programmatic-advertising	Programmatic ad buying
retargeting-campaign-strategy	Retargeting campaigns
media-planning-and-buying	Media planning
out-of-home-digital-advertising	DOOH advertising
gaming-metaverse-advertising	Gaming and metaverse ads
retail-media-networks	Retail media advertising
Brand & Strategy	brand-management	Brand strategy and guidelines
crafting-voice-identity	Brand voice development
discovering-market-position	Market positioning
big-idea-development	Big idea conceptualization
establishing-thought-leadership	Thought leadership content
Research & Analytics	market-research	Market research methods
analytics-measurement	Marketing analytics
ab-split-test-engineering	A/B testing methodology
researching-competitor-ads	Competitive ad analysis
identifying-ideal-prospects	ICP development
Automation & Tech	marketing-automation	Marketing automation workflows
ai-automation-marketing	AI-powered marketing
marketing-technology-martech	Martech stack management
crm-customer-data	CRM and CDP strategies
Growth & Demand	growth-marketing-experimentation	Growth experiments
scaling-demand-systems	Demand generation at scale
account-based-marketing-abm	ABM strategies
accelerating-prospect-outreach	Outreach sequences
Content Distribution	content-platforms	Content platform strategy
distributing-omnichannel-content	Omnichannel distribution
multiplying-content-assets	Content repurposing
podcasting-owned	Podcast marketing
Customer Experience	customer-experience-cx	CX optimization
loyalty-retention-marketing	Loyalty programs
community-building	Community management
growing-subscriber-communities	Subscriber growth
Lead Generation	building-prospect-magnets	Lead magnet creation
sms-mobile-marketing	SMS marketing
E-commerce	ecommerce-owned-media	E-commerce marketing
PR & Reputation	public-relations-pr	PR campaigns
reputation-management	Online reputation
word-of-mouth-marketing	Referral marketing
sponsorships-partnerships	Partnership marketing
Operations	marketing-campaign-architecture	Campaign architecture
planning-marketing-initiatives	Marketing planning
project-management	Marketing project management
compliance-legal	Marketing compliance
creative-design	Creative direction
website-management	Website optimization
industry-specific-marketing	Vertical marketing

Compatibilidade

Plataforma	Suporte
Claude Code (CLI)	✅ Completo
Claude Desktop (Cowork)	✅ Completo
Claude.ai (Web)	❌ Não suportado

Contribuindo

Veja CONTRIBUTING.md para diretrizes sobre como adicionar novos skills ou melhorar os existentes.

Licença

MIT License - veja LICENSE para detalhes.

Criado por Daniel Mendes

Install & Usage

Create the skills directory

mkdir -p .claude/skills

Download the skill file

mkdir -p .claude/skills && curl -o .claude/skills/planning-marketing-initiatives.md https://raw.githubusercontent.com/dmend3z/tribo-skills/main/SKILL.md

Invoke in Claude Code

/planning-marketing-initiatives

View source on GitHub

Frequently Asked Questions

What is planning-marketing-initiatives?

Builds a data-driven, adaptive marketing campaign blueprint tailored to specific business goals. Use when creating a comprehensive marketing strategy for a product, service, or business objective.

How to install planning-marketing-initiatives?

To install planning-marketing-initiatives, create the .claude/skills directory in your project, then run the curl command to download the skill file. Once installed, invoke it in Claude Code with /planning-marketing-initiatives.

What is planning-marketing-initiatives best for?

planning-marketing-initiatives is a community categorized under General. Created by Daniel Mendes.