What are Claude Code Skills?

Claude Code Skills are reusable prompt templates stored as markdown files in your project's .claude/skills/ directory. They let you codify best practices and common workflows into slash commands that Claude follows consistently.

How do I create a Claude Code Skill?

Create a markdown file in .claude/skills/ with instructions for Claude. The filename becomes the command name — for example, .claude/skills/code-review.md can be invoked with /code-review during a Claude Code session.

Can I share skills with my team?

Yes. Skills stored in .claude/skills/ can be committed to version control so every team member has access to the same standardized workflows. You can also organize skills into subdirectories by category.

What is the difference between project and global skills?

Project skills (.claude/skills/) are specific to the current project and are committed to git. Global skills (~/.claude/skills/) are personal skills available across all your projects.

seo-geo-claude-skills

New

240Community RegistryGeneralby Aaron He Zhu

20 skills and 9 commands for Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). Content quality powered by CORE-EEAT (80 items). Domain authority powered by CITE (40 items). Keyword research, competitor analysis, content writing, technical audits, rank tracking, schema markup, and AI citation optimization.

Community PluginView Source

Overview

20 skills. 5 commands. Plan, audit, and monitor SEO/GEO work.

![GitHub Stars](https://github.com/aaron-he-zhu/seo-geo-claude-skills) ![Version](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/VERSIONS.md) ![License](https://github.com/aaron-he-zhu/seo-geo-claude-skills/blob/main/LICENSE) ![Last Commit](https://github.com/aaron-he-zhu/seo-geo-claude-skills/commits/main) ![Claude Code](https://claude.ai/download)

Claude Skills and Commands for Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). Skill content is zero-dependency Markdown; Claude Code hooks use a small Bash runner. Content quality uses CORE-EEAT (80 items); domain trust uses CITE (40 items).

Quick Start

Install with Claude Code, any Agent Skills-compatible host, or a plain git clone:

Tool	Install
Claude Code	`/plugin marketplace add aaron-he-zhu/seo-geo-claude-skills`
skills.sh / generic Agent Skills hosts	`npx skills add aaron-he-zhu/seo-geo-claude-skills`
Any host	`git clone https://github.com/aaron-he-zhu/seo-geo-claude-skills`

Single skill: npx skills add aaron-he-zhu/seo-geo-claude-skills -s keyword-research.

If your host supports automatic skill routing, try a natural-language request:

text

Research keywords for my SaaS product targeting small teams

Slash-command entrypoint when your host exposes ./commands/:

text

/aaron:auto audit https://example.com/blog/my-article

Optional tools are documented in CONNECTORS.md; every skill also works at Tier 1 with user-provided data.

Operating Model

Every skill follows the same activation contract: Quick Start, Skill Contract, Handoff Summary, Data Sources, Instructions, Reference Materials, and Next Best Skill. Four cross-cutting skills form the protocol layer:

Protocol skill	Role
`content-quality-auditor`	80-item CORE-EEAT publish gate
`domain-authority-auditor`	40-item CITE trust gate
`entity-optimizer`	Canonical entity profile
`memory-management`	HOT/WARM/COLD project memory (capture · promote · demote · archive · query)

Shared refs: skill-contract.md, state-model.md, auditor-runbook.md.

Skills

Phase	Skills
Research	keyword-research, competitor-analysis, serp-analysis, content-gap-analysis
Build	seo-content-writer, geo-content-optimizer, meta-tags-optimizer, schema-markup-generator
Optimize	on-page-seo-auditor, technical-seo-checker, internal-linking-optimizer, content-refresher
Monitor	rank-tracker, backlink-analyzer, performance-reporter, alert-manager
Cross-cutting	content-quality-auditor, domain-authority-auditor, entity-optimizer, memory-management

Commands

Five commands, organized by SEO/GEO intent:

Command	Use it for
`/aaron:auto`	Describe any goal — infers intent and runs the smallest useful workflow (`--deep` for exhaustive/stress-test)
`/aaron:research`	Keyword demand, SERP intent, competitors, content gaps, site/topic/entity maps
`/aaron:create`	Brief, write, series, refresh, CMS-neutral publish package (`--brief`/`--series`/`--refresh`/`--publish`/`--meta`/`--schema`)
`/aaron:audit`	On-page + CORE-EEAT quality, technical SEO, AI visibility, domain authority (`--full`/`--tech`/`--visibility`/`--authority`)
`/aaron:track`	Rankings, alerts, performance reports, project memory (`--alert`/`--report`/`--remember`)

Daily work normally starts with /aaron:auto, which runs the workflow implied by your goal and stops only at blocking decisions. The other four are explicit mode entrypoints.

Breaking rename note: current commands use /aaron:. Paste any old /seo:* command into /aaron:auto to recover the new route; for example, /aaron:auto /seo:audit-page https://example.com/blog/post returns /aaron:audit https://example.com/blog/post.

Command files: commands/.

Recommended Workflow

Research: keyword-research -> competitor-analysis -> content-gap-analysis.
Build: seo-content-writer -> geo-content-optimizer -> meta-tags-optimizer / schema-markup-generator.
Optimize: content-quality-auditor -> on-page-seo-auditor -> technical-seo-checker.
Monitor: rank-tracker -> performance-reporter -> alert-manager.

For a full trust review, pair content-quality-auditor with domain-authority-auditor for a 120-item assessment. If memory-management is active, handoffs and open loops are retained in HOT/WARM/COLD memory.

References

Reference	Purpose
core-eeat-benchmark.md	80-item content quality benchmark
cite-domain-rating.md	40-item domain authority benchmark
auditor-runbook.md	Auditor handoff schema, cap arithmetic, artifact gate
CONNECTORS.md	Optional MCP/tool connector tiers

Contributing

See CONTRIBUTING.md. Release state is tracked in VERSIONS.md; security guidance is in SECURITY.md.

Disclaimer

These skills assist SEO/GEO workflows but do not guarantee rankings, AI citations, traffic, legal compliance, or business outcomes. Verify recommendations with qualified professionals before relying on them for major strategy or legal decisions.

License

Apache License 2.0

Star History

Install & Usage

Create the skills directory

mkdir -p .claude/skills

Download the skill file

mkdir -p .claude/skills && curl -o .claude/skills/seo-geo-claude-skills.md https://raw.githubusercontent.com/aaron-he-zhu/seo-geo-claude-skills/main/SKILL.md

Invoke in Claude Code

/seo-geo-claude-skills

View source on GitHub

seogeocontent-optimizationsearch-engine-optimizationgenerative-engine-optimizationai-citationcore-eeatcite

Frequently Asked Questions

What is seo-geo-claude-skills?

How to install seo-geo-claude-skills?

To install seo-geo-claude-skills, create the .claude/skills directory in your project, then run the curl command to download the skill file. Once installed, invoke it in Claude Code with /seo-geo-claude-skills.

What is seo-geo-claude-skills best for?

seo-geo-claude-skills is a community categorized under General. It is designed for: seo, geo, content-optimization, search-engine-optimization, generative-engine-optimization, ai-citation, core-eeat, cite. Created by Aaron He Zhu.